Why is copywriting important for SEO?
Boost your website rankings by creating search engine-friendly content that will answer to the most common question of the user-website visitor.
Search Engine Optimization (SEO) copywriting can boost your website rankings and satisfy at the same time your users.
In this article, we will review the basics and cover 5 important tips that will help your copywriting skills.
Before we start it is important to know that SEO requires ongoing website maintenance. If you want to rank as high as possible on search engines you must constantly maintain your site by updating your content.
SEO copywriting is the process of using keyword research and SEO strategy to create content for a website that serves users.
Copywriters usually create different deliverables depending on client needs like:
- Blog posts/articles
- Web pages
- Campaigns/Ads Copy
- Website content
Knowing the basics of SEO is mandatory for a good copywriter. Investing in SEO copywriting for your business is important. It will help you attract qualified traffic based on your content target keywords. Moreover, it will help you create a clear image of your business by giving answers to questions your audience is asking and of course will convince your readers to engage with your brand (download your app, newsletter subscription, online purchase, etc).
5 Steps to SEO Copywriting Success
1. Make sure you will find the proper keywords
Use tools like the keyword planner from Google to perform keyword research before you begin writing.
2. Find questions people ask.
Leveraging SERP can provide a lot of information on the basis of your audience’s search history, preferences, interests, and their browsing patterns. Research to find what your users want to know.
3. Use original data.
Use original data and case studies to make your content more engaging and shareable. An example is to set up polls on social media and ask your followers about their preferences. You can share these results on your website. Use recommendations directly from your customers.
4. Optimize Headers, meta titles, and meta descriptions
The most readable part of a web page is the page’s meta title and description. Keeping them clear can boost your click-through rate and increase organic website views. An optimized title and description is important for search engines and users.
5. Create organized easy to read content
If your content is not user-friendly it probably won’t gain proper engagement. It’s really important to know your target audience.
The good structure guides users through your content smoothly. Use headings (H2, H3, H4) to make the structure of your page more readable.
Break up long sections with bullets and graphics.
Use short sentences instead of long-tailed sentences.
Make sure to limit the use of tricky words. You can educate your audience on industry and brand terms, but it is also important to provide a straightforward explanation.