Digital marketing is any form of marketing that exists online. It includes all marketing efforts of a business, company or organization that use an electronic device or the internet. From search engines and the website itself to a business’s online branding assets, there’s a broad spectrum of tactics that fall under its umbrella.
Let it all out…
The goal behind Outspoken Media’s social media marketing services and generally “Digital Marketing” is to put your business in a position to tap into the two-way conversation naturally happening between you and your audience-customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.
Marketing has always been about connecting with your audience in the right place and at the right time. This nowadays means you need to meet your audience where they are already spending time: on the internet. Internet usage has dramatically increased in the last years and therefore, offline marketing isn’t as effective as it used to be.
Depending on the goals of the marketing strategy, our digital marketers can support a large campaign through the free and paid channels. We offer you a holistic end to end social media and digital marketing solution with outstanding results.
Social Media Marketing & Management.
Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social Web and digital marketing. Our goal is to drive visitors from Cyprus or Overseas to your site. This practice will promote your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
We begin with the most important: to set up together the Marketing Strategy. A good marketing strategy helps you define your vision, mission, and business goals and outlines the steps you need to take to achieve these goals.
Then we proceed with the Creation of the pages, the Design of the covers, banners and the Creation and Promotion of campaigns, ads, and applications. It is very significant here to emphasize the relation between emotion and social media marketing. Most purchase decisions are made with the heart, not the head. And emotion triggers engagement on social media, which definitely leads to lifts in brand awareness, perception and purchase intent.
Our services will take your social media channels to the next level. We are constantly by your side offering Social Media Management and Support which include post-management, updates of content and media, and statistics on user engagement. The channels we can use in social media marketing and create professional pages for include: Facebook, Instagram, LinkedIn, Twitter, Youtube, etc.
PPC is a model of internet marketing, a method of driving traffic to your website by paying a publisher every time your ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to ‘earn’ those visits organically. Every time the ad is clicked, sending a visitor to our website, the search engine must be paid a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.
Google Ads is probably the most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Other channels where you can use PPC include: Paid ads on Facebook. Promoted Tweets on Twitter, Sponsored Messages on LinkedIn.
Content marketing is all about creating and sharing valuable relevant free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content your business, company or organization shares is closely related to what it sells; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
It’s very important to understand that people are fed up with sterile advertising. They don’t need or want advertising when making purchasing decisions, they want truly relevant and useful information — content. It is content that people desire and seek out, and it is great content that search engines want to rank well in the search results so those people can find your business.
Content is king…
Our content marketing specialists are the digital content creators. They frequently keep track of the business blogging calendar, and come up first with the content strategy; before you create content to boost brand awareness, it’s significant to consider whether you’re creating the right type of content. This is what our professionals exactly do. They often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel. Content marketing uses social media sites, blogs, podcasts and video as a vehicle.
Marketing is simply impossible without great content. Regardless of what type of marketing tactics a business uses, content marketing should be part of the process, not something separate. Quality content is part of all forms of marketing.
We do not only create great websites, but we tailor an initial setup and then ongoing Internet Marketing plan depending on the size of the market, type of business and what the client is looking for.We create and share valuable quality content closely related to what a business sells to attract and convert prospects into customers, and customers into repeat buyers.