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What is UX Design and why is important?

What is UX Design and why is important?

So what is user experience design?

User experience (UX) is the relationship between a product or service and the person/user using it. UX design focuses on building products that someone can easily use and enjoy using.

User experience design and therefore your website is about supporting user’s needs, but making sure not to distract them from the overall experience of the service or product.

Listen and understand the needs of the users

UX efforts concentrate on making the entire customer journey pleasant and productive. This begins with highlighting the value of the solution so it is clear what capabilities and benefits the product can offer potential and current customers—and that the value proposition is clearly desirable to the target market. To achieve this UX we need to include in every website design clear wording and imagery and a clear path to understand the potential of a product or service. Clear navigation is also very important for the user to understand and realize the product value as quickly as possible.
One of the most challenging assumptions about what customers are trying to do and how they’re actually using the product or service versus what the product and UX teams think customers want and do. Confirming assumptions and theories—or discovering their flaws—will dictate further improvements.

By providing a great user experience for your users, not only can you increase the probability of them completing conversion tasks across your product, but you can change lives. Getting it right is critical to the success of a website or an app. And if your product or service is able to help your users complete their tasks or solve their problems as quickly as possible, this will leave a lasting impression one of which they will happily talk about.

At Air Balloon Digital Studio UX is paramount. In every project, we undertake our focus is on a successful UX Design which will give us happy users and therefore happy customers.