Use creative…irresistible content!
Any company, business or organization – dull, boring or dry – can still create amazing, inspiring, fresh content. Industries like government, financial, healthcare, insurance etc can very often be the case. Your job here is definitely more challenging and must be more challenging and creative. You just have to get out of your own clichés and learn the tactics, strategies, and tools combined with the right mindset.
Remember: just because your industry is more formal and…dry it doesn’t mean you also have to be dry and boring!