Unitrak Machinery was originally formed in 1989 as Iacovou Brothers Trading LTD. Its main business was to supply the local market with spare parts for Caterpillar and Komatsu machines.
In 2005 the company was renamed to Unitrak Machinery and since then is one of the leading construction and spare part machine suppliers in Cyprus.
The company is the authorised distributor for some prominent industry brands.
We built the new re-designed website in WordPress content management system (CMS).
We layered in carefully the element color palettes and special typography to give the website its own unique look. All the graphic work and templates were exclusively made to follow the approach of Unitrak Machinery. The appearance of the website was enhanced with the use of latest technologies.
We used large images, big fonts and call to action buttons that reflect the feel of the brand.
The special typography and the graphics and templates give the site a unique, special look and feel that fully reflect the new brand of “Unitrak Machinery”. The image of the site successfully incorporates the brand essence, the company’s mission statement as well as the culture of the organization.
Overall the level of simplicity, the detailed yet clear information as well as the cross-linking content ensure a laidback, enjoyable and seamless user experience.