Google Trends – Cyprus 2018

Google Trends – Cyprus 2018

Google Trends shows the relative popularity of a Search query and a Search topic. As Google clearly explains, “Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity”.

Search Topic would involve a group of people with common interest in a particular topic whereas Search query would involve people which have used the same term or same keyword to find results for a particular topic.

Google trends’ statistics for the past 12 months give us the following interesting information.

In Cyprus, the top 5 Search topics are:

1. Fortnite – online game
2. 2019 – Topic
3. 2018 World Cup – Football tournament
4. World Cup – Football tournament
5. Lira -Topic

It is more than obvious that Cypriots show a great interest in Football. “Fortnite” holds impressively the 1^st  place. It seems that undoubtedly Cyprus has many fans of online games with the specific one being their favorite, as it also shown in the queries ranking below.

The top 5 search Queries are:

1. La casa de papel
2. Power of love
3. Fortnite
4. World cup 2018
5. Facebook

Cypriots love TV series and TV reality shows and their interest in football and online games are also confirmed. The most important conclusion in this category, however, is that the “King” of Social Media in Cyprus is still Facebook as it holds the 5^th highest place!!!

Let’s now see the worldwide statistics for the past 12 months.

The top 5 Search topics worldwide are:

1. 2019 – Topic
2. World Cup – Football competition
3. 2018 World Cup – Football tournament
4. Climate – Topic
5. Metereology – Field of study

The top 5 Search queries are:

1. Videoder
2. Mundial 2018
3. World cup
4. Facebook
5. Patria

Interesting hey? This is the reason why many SEO specialists and marketers have been increasingly utilizing the potential of this fantastic tool!