Five Powerful Website Trends
Web design undoubtedly takes a more experimental approach than we’ve seen in years past. Practically no element on a web page is safe from experimentation as we move on…With 2019 almost completing its first half, the website trends of this year we really focused on, loved, and definitely recommend are the following powerful five:
1. The Dynamic challenge of Monochromatic design
Restricting yourself to just one color (in art and in design, black, white, and grey aren’t considered colors so much, they are known as neutrals) can help establish your branding and be more memorable to the website user. Having millions of colors at your fingertips is flexible and cool, but what if you limit yourself to just one color, or… no color? That type of design constraint can be a real creative challenge and help enhance your website. If done with inspiration this constraint gives a fully dynamic, minimal and clean result with definitely a unique character.
2. Large and experimental navigations
Navigation is a key issue on a website and it is one of the hardest elements of the page to design for. So essential to how we use the web, but a difficult challenge to keep it functional yet aesthetically balanced and appealing. More and more websites showcase rather large navigation — making it the center of their website instead of a smaller part of their site. A website can, for example, feature large navigation in all four corners of its site instead of the typical navigation bar across the top or down the side. We have seen beautiful powerful large navigations with often clever animations, website homepages that are nothing really but their navigation!
3. Pushing the boundaries of typography
It is certainly a bit harder to push the boundaries of typography on the web than it is in print. However, as coding becomes more sophisticated, experimentation with typography on the web has become significantly easier over time. Innovative powerful websites experiment with typography by adding animation and user interaction. The text can for example… explode and form a circle around the user’s cursor. Experimenting and pushing the boundaries of typography could also include photography inside typography, animating typography, type on a diagonal line or shape, etc.
4. Retro – Nostalgic design aesthetic
What is old can be new and fresh again. Experimentation has virtually no limits and companies choose to bring back retro throwback design elements and features with a hint of nostalgia…Creative web designers feature retro color schemes reminiscent of the colors and imagery of older times and past and typography that makes us think back to a different time…Experimenting with nostalgia and retro design styles can create an interesting juxtaposition between then and now design.
5. Overlapping design elements
Using overlapping elements where they share similar space is a creative sophisticated trend, with more and more websites giving the feel of three-dimensional. Experimenting with broken grid layouts and asymmetry, having items overlap each other enhanced by subtle animations can bring impressive unusual visual interest to specific types of content on a page. When done well, this dynamic trend can help enhance the overall aesthetic of the site. It can, however, be pretty hard to execute in the mobile world we live in, as overlapping elements if not done with extremely careful consideration can cause confusion and frustration of users when elements overlap in the wrong ways.