Finally Facebook is targeting Cyprus cities

Facebook has recently announced that it has enabled the target market for cities in Cyprus, including Paphos, Limassol, Nicosia, and Larnaca. This is great news for businesses and digital marketers looking to reach a specific audience in these regions. In this article, we will explore how Facebook’s city targeting feature works and how businesses can benefit from this new development.

City targeting on Facebook allows businesses to reach people who live in or have recently visited specific cities. This means that businesses can create highly targeted campaigns, boosted posts, and ads that are relevant to people in those regions. For example, a restaurant in Limassol can target people in that city with ads promoting their new menu or a special offer for customers who live in the area.

Previously, businesses and digital marketers in Cyprus could only target audiences based on interests or demographics, which made it difficult to reach people in specific regions. With this new feature, businesses can now create campaigns that are much more relevant to their target audience.

To set up city targeting on Facebook, businesses need to create a new ad set and select “Locations” as their targeting option. From there, they can select the cities they want to target and refine their audience based on interests, demographics, and behaviours. They can also set a radius around the city to target people who live within a certain distance from the city centre.

One of the main benefits of city targeting on Facebook is that it allows businesses to reach people who are more likely to convert. For example, a hotel in Paphos can target people who have recently searched for flights to Cyprus or who have shown an interest in travel. This means that businesses can create highly targeted campaigns that are more likely to generate leads and sales.

In conclusion, Facebook’s city targeting feature is a game-changer for businesses and digital marketers in Cyprus. With the ability to target specific cities such as Paphos, Limassol, Nicosia, and Larnaca, businesses can create highly targeted campaigns, boosted posts, and ads that are relevant to their target audience. This means that businesses can reach people who are more likely to convert, generate leads, and ultimately grow their business.