Why a Free Website will not do the Job

|| April 23, 2014

In online marketing world and especially in Cyprus we have seen all kinds of website designs, good and bad. Some are very creative, others are not. One thing is for sure, bad web design can have a devastating impact on a small business. The first impression of a potential customer is crusial. And more often than not, a company's website is that first contact point and your only chance to make a good first impression.

A free website just cannot deliver the impact that a professionally designed website can. Free websites offer you basic features in cookie cutter form. They have minimal customization options such as color and image layout, which ultimately means that your website may look just like the website of the coffee shop down the street. 

Your website represents your brand, your business. In a small market like the Cypriot market your brand represents you. A free website with minimal customization cannot accurately reflect your business brand and identify what separates you from your competition. A quality Air Balloon web design captures the values, practices, and characteristics that make your business successful and conveys those to your potential customers.

We will not analyze the importance of creativity and the limits around free websties like hosting issues, domain names, limits in the number of sub pages, etc.

One factor is really crusial here... SEO (Search Engine Optimization). Search engines want constant, freshly created content to promote to the top of their search engine results pages. Special techniques are used to promote a website in search engines.

Air Balloon Web Design Services is centered around the most current SEO practices that help promote your website to the top of the search engine results pages.

As you can tell from logical review of the advantages of investing in a quality web design with Air Balloon should be high on your priority list for your small business.