Effective content strategy in 5 steps

|| May 20, 2014

Google algoriths are getting clever and clever in every new update. Here in Cyprus web design firms or freelance web designers and SEO specialists until now the were giving all their attention to concepts as Keywrods, titles, etc. 

Website content is something that gets increasingly more important with every new Google's update rolled out. The name of the game is relevance and your content needs to be deep and rich, rather than just fluff stuffed with keywords.

In order to adapt your your content marketing strategy to the changes, you need to understand which mechanisms Google uses to determine relevance and quality and how each of them affects your site.

The first step and the most important one is to avoid duplicate content within your site, but also at the same time ensure that your content is not poor. Focus on writing your own high quality and unique content.

Moreover make sure all of your pages have unique titles and meta descriptions, google checks extensively duplicate ones. Webmaster tools is a great way to check duplicate descriptions and titles.

The second step is to make sure that your website has the right amount of textual content. Keep the articles you create long and detailed, intended to be valuable for the readers. Make sure even the interaction-aimed pages are not left content-less. Create rich media content (like videos, images, etc.), and make sure your non-textual content is formatted in a way search engines can see it.

Third step is to avoid stuffing keywords and have a huge number of them. Avoid putting a big list of keywords in the page title (instead of making it descriptive or using your brand name. Meta Description must be what it declares... a description. Avoid over optimizing H1. Fit keywords into these tags if it makes sense, but don't waste time trying to get them into every single page or especially every single subtitle.

Step four is to make sure your content covers each of the 3 types (informational, navigational and transactional).Create different types of content for different query type. Try determining all conversational phrases people are likely to use when searching for your services and try using them when possible. For all the rest of conversational terms, use their shorter equivalents.

And in the final step expand your keyword research, focusing on synonyms and co-occurring terms to diversify your content. To see which search terms Google considers synonymous, pay attention to related keywords, acronyms or spelling variants of your keywords highlighted in search results. Expand your synonyms list with the keywords that already bring traffic to your website (check your site'sGoogle Webmaster Tools and Google Analytics). Tap into Google Suggest for relevant keywords ideas